As a result, today’s independent writer has an incredible opportunity to reach more people than ever before because of the ability to use the internet, not only as a source of employment, but as a high-traffic marketing medium.
There are more online tools and methods available to a writer than ever before, and knowing how to properly use those tools and leverage them for exposure will make a tremendous difference in the amount of eyes that see their material.
In general, writers will have two primary approaches they can utilize to self-promote their work online.
Promoting Content via Online Mediums
In this scenario, a writer will use one of the following mediums to promote content that they are working on and build a potential readership, which is invaluable for anyone looking to be published.
● Blogs -- In this case, you use your blog to promote your material; it would act as a running commentary on your book, discuss things that pertain to the same topic as that material, and allow you to connect to your audience on a personal level.
● Guest Blogging -- While you need to avoid pure marketing and salesmanship, guest blogging is a great way to at least mention and link to outside work.
● Social Media -- In this case, simple marketing and sales pitches are more acceptable; however, you still want to season it with actual value and substance.
These are all mediums you can use to freely promote and market your writing (and eventually, novel), all while generating organic awareness and interest.
Social media is a familiar part of the toolbox and it provides you with an easy way of engaging with people who are interested in what you’re writing about while also giving you the opportunity to promote your content and get more eyes on what you’re doing.
In fact, it is even possible to set up a website specifically for fielding all of your updates, which can be helpful if you have a particularly active social media presence.
Building a Freelance Writing Career
Your second approach is a bit more straightforward, in that you use the internet as a platform for freelance writing and contribution to actual blogs and websites. Instead of writing content for publication outside of those mediums, you’re writing it for them.
A lot of the methodology gets repeated here. Essentially, you are trying to build an online presence as a reputable and reliable writer.
In this vein, you become a private contractor or independent consultant of sorts, where you offer your service to blogs and websites and, with time, build a solid online resume and repertoire.
Your work will typically land in one of the following places:
● Your own blog -- Contributing material to your own blog for your loyal readers and RSS subscribers is the most basic form of freelance writing.
● Other people’s blogs -- As a guest poster, you can easily market your own name and brand by offering up valuable and informative posts for other people’s blogs. It’s a win-win for both parties.
● Business blogs and websites -- Often times, business blogs and websites will pay for content since their employees are usually busy with other work.
● Online portfolios -- Once you have a collection of work, setting up an online portfolio is a good way to showcase your work and offer people a quick solution if they want to see writing samples.
A Good Time to Start
Everyone’s online marketing strategy is unique to their situation and experience; however, while we might see variation from person to person, the overall strategy and approach remain the same, and will probably stay that way for the foreseeable future.
The internet has made it now a better time than ever to be a writer. Those who feel they have the patience and work ethic to pave their own way as an independent author and contributor have all the tools right at their fingertips.
If you’ve got the drive, now would be a great time to take advantage of it.
Marcela De Vivo is a freelance writer from Los Angeles who covers everything from health & wellness to music, travel, and gaming. After promoting her work and building up her freelance career, she now specializes in social media marketing to help other writers gain exposure.